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    We've likely met already. If not, hello! I'm Kaitlin Pike.

Efficient Marketing Research for Startups Using Facebook Advertising

Who will buy your product? Which variation do they like best? How does your cofounder’s suggested slogan compare to the one your mom thought was clever? What’s next for your mobile app company? …How do you do this all at once quickly and relatively cheaply? The answer, of course, is Adwords. But if you want … Continue reading

Godzilla Plans His Attack

An Event Planning & Marketing Checklist for Startups

I hear “Let’s do a big event!” as a marketing solution for startups more frequently nowadays. This sentence is often followed with “But we don’t want to spend anything,” “The community manager should totally have the bandwidth to plan this all out tomorrow,” and “Make sure TechCrunch covers it.” Consider this blog post a textual version of future-you running … Continue reading

A Traveler’s Guide to 48 Hours in Budapest

On the morning of March 19, I had no idea where I’d be the night of March 19. We went to the Aer Lingus ticket counter, roller bags in hand: Budapest had the cheapest flights, so to Budapest we went. I knew very little about this city, but now that I know roughly three days worth, … Continue reading

Where are we going today?

“I don’t mean to be negative, but there’s little chance you’ll be flying today,” our friend the taxi driver warmly warns us. His Irish brogue a cuddly bearer of bad news. “Maybe you will. Better to be lucky than rich I say.” Warning #3. Warning #1. Our friends the Dubai Air stewardesses in the elevator. “Where … Continue reading

Vatican City – OR – How do you explain Pope Pius XII to a Jew whose family was wiped out in the Holocaust?

“I’m taking you to Catholic Sin City,” Seth says as we wind our way with the Tiber. Today is Vatican City day. I apologize with “excuse me, Sister” rather than “excuse me” as we weave between the ambling Sisters of Charity (some habits die hard), stopping at the corner with three collared priests who shift and huff … Continue reading

Hey, I can speak (publicly) again!

lim·bo /ˈlimbō/ noun 1. The supposed abode of souls unready for heaven. 2. The frustration of the truly damned: an inability to step toward the next logical progression. Secrets don’t make friends. But if released before the official closing of a startup acquisition, they can kill deals. This is why I’ve said nothing of substance publicly about … Continue reading

If you’re Uber, you may not want to use the word “Sucks” in your advertisements.

[Update: Uber reached out to me to deny that they purchased the “Lyft Sucks!” Facebook ad. See bottom of post for details.] A humble suggestion. If you’re Uber, and you’ve been banking on an image of luxury and sophistication – black cars, leather seats, convenience at the touch of a button – this is perhaps … Continue reading

A thoughtful letter to the burglar who stole all our stuff

Dear friend, I imagine that by now you have fenced all $13,000 worth of our electronics, jewelry, clothes, and assorted equipment. Although many have been angry – even wrathful – on my behalf, I find that I can not join them. I choose, instead, to believe in a fanciful story that explains why my fellow … Continue reading

Modern love. A study of couples and their phones.

A majority of American adults now owns a smartphone, but how do they use it with their most important person? At Avocado, we surveyed hundreds of couples and found some data that may surprise you. See more at https://avocado.io/modern-love Infographic courtesy of Avocado Software, Inc.

Life post-quitting + taking up the mantle again

I was recently accused of being a Mission hipster. No, I replied. I’ve just been going through a few changes. Around 1 year + 5 months ago, I ended a full time, full benefits, three-year job. A great job, and sometimes it was more than a just a job, but it became a desk and deadlines. … Continue reading