<Access by request>: Making the most of your marketing investments requires a team who can fully integrate the company’s strategy, brand vision, tactical needs of its business units, and measurable impact. I’ve built out two case studies on how to nail this.
Digital products are the future of business growth, but little is known about the people behind this transformation—product managers. I led the development of new research and production of Amplitude’s <hiring report> and <salary calculator> to fill the gap.
I co-produced and shipped <this ad for Avocado> on Hulu over one weekend (whew). Original concept by <Jenna Bilotta>.
I produced <this commercial> to support SO’s latest security announcement… in time for April Fools’.
<Hero brand video> created for GitHub’s <Building the Future> series. While I was Director of Brand overseeing the integrated campaign, <Leah Clark> in particular along with <Jeremy Brady> and <Slow Clap> are the true geniuses that got this built.
When I was 12, I ran away in my aunt’s sailboat. I was back in an hour because I didn’t know how to sail and crashed. When I was 18, I took a sailing lesson, hit a buoy and had a startled sea lion roll into my boat. Now I work exclusively on land.
I am the VP of Marketing at Hiro. Previously I ran Brand and Creative Marketing at Amplitude, where I led the teams responsible for creating compelling stories and experiences. Prior to that, I ran Brand Marketing at GitHub pre-and-post Microsoft acquiring it, built the first Developer Marketing department at Stack Overflow, and worked for a number of years as a marketing and brand consultant who secured 1.1 billion media impressions for clients in just one year.
When I’m not doing any of that, I’ve found even more ways to jenga my calendar by serving as a community organizer for a humanist camp for kids and a student journalist alumni group. (On that note, if you also got your start in life by sleeping on the couches of The Daily Nexus, you should join our alum group.)
If you’re still not sure where you recognize me from, it may be from some of my community organizing work in the past — I used to be the cheerful curator and director (along with Seth Blank and Dave Nugent) of the first WeWork Labs outside of NYC. We searched for plucky young startups that wanted help growing up and growing big. We also chose and produced events for the space including demo nights, developer lecture series, hackathons, startup legal advice presentations, and even my own (not active any more) Meetup group, SF Nightowls.
I am luckily quite busy with life, but I don’t mind chatting with nice people on Twitter about their favorite things and problems I can solve. I like you.
Wanna chat? Send me a message.
