The most valuable digital consumers & Mary Meeker’s always fabulous Summit presentation

Mary Meeker killed it once again. This is my third Summit watching her speed-read through 75+ slides on the state of the Web in just a few minutes. Read Write Web has done a great summary, and here are the slides for your perusal: And video: Also… Nielsen came out with some interesting stats … Continue reading

Live from the Palace Hotel, it’s another great Web 2.0 Summit

I’m live tweeting all week from the the lovely Palace Hotel (see my staff office view below) to cover the goings ons at Web 2.0 Summit. If you don’t want a 140-character at a time digest, check out the live stream here.  

All the #w2e fit to print… on a blog.

I finished the final speaker interview blog post for Web 2.0 Expo New York yesterday, and I’m sharing the wealth of knowledge below. Oh, and all the videos of speakers from Ignite NYC 13. Law & Data: A Guide for Startups UX Designers: Ghosts in the Room Romance Your Users with CSS3 How to (Mostly) … Continue reading

Strangers in a strange marketing land

Read Write Web published a post I wrote this morning about preventing Facebook fan exodus, aptly called How to Prevent Facebook Fan Exodus. A clip: When it comes to social media, traditional marketers are strangers in a strange land. Despite companies’ drive to be more social, a recently released study shows that 40% of a brand’s Facebook … Continue reading

Why your company needs to get involved with Meetup groups (like ours)

I recently interviewed VC Charlie O’Donnell about the tech world’s Talent Wars. He summarized the situation best here: “For any company, the most important asset you have is your people. Building a great team is the most important ingredient for success.” One of ways to improve your odds in the on-going technical recruitment struggle is … Continue reading

The interview in which I un-ironically used the term “Twitizen”

This is my second interview in a month about how to get ‘er done with Twitter: “How to Market Your Business – Twitter” by Elaine Ellis of Trada. I’m awkwardly pleased* to be included in this group of marketing** experts, and big thanks goes to Elaine for asking for my advice. *I think the correct … Continue reading

What an MS Paint-drawn funnel can teach you about email marketing

I’m going to teach you how to optimize your email marketing campaigns (something I promised in the last post) using a funnel. My colleague and good friend David Mausolf (who is an amazing marketing analyst) and I originally wrote this how-to for StartupDigest as a guide for using email marketing to promote events. But it can be used … Continue reading

Email marketing is the girl you take home to meet the parents

I recently bit my tongue when told “you know, email will be gone in 5 years because of social media. We should rethink our marketing efforts.” This was a HiPPO, so not much I could say at the moment, especially since my tongue was, you know, bit. Thankfully, I have the Internet to help my … Continue reading