Events as Effective Year-Round Marketing

Need to make a big, lasting impact? Throw a party. Last week, I gave a quick presentation at RallyPad about how brands can cascade such events as conferences, workshops, speaker panels, fundraisers, and mixers into an effective marketing and PR strategy throughout the year. I focused on how they could get more coverage, leads, evangelists and … Continue reading

And as promised, here are a few slides from my talk on social media.

Did it take a few days? Yes, it took a few days. But now they’ve arrived in blog format. O frabjous day! Callooh! Callay! A few slides from my talk on social media at TechAmerica’s 2012 Winter SGA meeting. I was asked to give a “state of the union” style chat on social. And here’s some … Continue reading