I hear “Let’s do a big event!” as a marketing solution for startups more frequently nowadays. This sentence is often followed with “But we don’t want to spend anything,” “The community manager should totally have the bandwidth to plan this all out tomorrow,” and “Make sure TechCrunch covers it.” Consider this blog post a textual version of future-you running … Continue reading
For this past crazy month I’ve been working long, drawn out hours to get my latest project off the ground: Innovation Month and its digital home, InnovateSF. What is this madness? October as Innovation Month is a celebration campaign supported by the Mayor’s Office of Civic Innovation, and launched in partnership with Golightly House, Gray … Continue reading
Need to make a big, lasting impact? Throw a party. Last week, I gave a quick presentation at RallyPad about how brands can cascade such events as conferences, workshops, speaker panels, fundraisers, and mixers into an effective marketing and PR strategy throughout the year. I focused on how they could get more coverage, leads, evangelists and … Continue reading
I’m dizzyingly happy to announce big things: pre-incubator and NYC startup stomping grounds WeWork Labs is expanding to San Francisco under my and my colleagues Seth Blank and Dave Nugent‘s direction and curation. We’re extremely excited to build this community of early stage startups, tech peeps, and associated magic makers including designers, biz dev folks, … Continue reading
Last week at #e2conf, our company’s social business media site The Brainyard hosted a photo booth. Costumes, props, merriment. The lesson here is, of course, that photo booths are an instant win for any event. Especially for nerds who need to break out of their shells and wear crazy hats. And here are the prime Dos … Continue reading
I’m live tweeting all week from the the lovely Palace Hotel (see my staff office view below) to cover the goings ons at Web 2.0 Summit. If you don’t want a 140-character at a time digest, check out the live stream here.
As of August 30, there wasn’t a single hotel available* for SXSWi. No hotels for an event that won’t happen for another 7 months? It’s especially strange because no one I know is going to SXSWi.** Sure, we’re all going to Austin. After all, SXSWi is holiday for people from San Francisco to go to … Continue reading
I recently interviewed VC Charlie O’Donnell about the tech world’s Talent Wars. He summarized the situation best here: “For any company, the most important asset you have is your people. Building a great team is the most important ingredient for success.” One of ways to improve your odds in the on-going technical recruitment struggle is … Continue reading