What an MS Paint-drawn funnel can teach you about email marketing

I’m going to teach you how to optimize your email marketing campaigns (something I promised in the last post) using a funnel. My colleague and good friend David Mausolf (who is an amazing marketing analyst) and I originally wrote this how-to for StartupDigest as a guide for using email marketing to promote events. But it can be used … Continue reading

Email marketing is the girl you take home to meet the parents

I recently bit my tongue when told “you know, email will be gone in 5 years because of social media. We should rethink our marketing efforts.” This was a HiPPO, so not much I could say at the moment, especially since my tongue was, you know, bit. Thankfully, I have the Internet to help my … Continue reading