If you’re Uber, you may not want to use the word “Sucks” in your advertisements.

[Update: Uber reached out to me to deny that they purchased the “Lyft Sucks!” Facebook ad. See bottom of post for details.] A humble suggestion. If you’re Uber, and you’ve been banking on an image of luxury and sophistication – black cars, leather seats, convenience at the touch of a button – this is perhaps … Continue reading

Modern love. A study of couples and their phones.

A majority of American adults now owns a smartphone, but how do they use it with their most important person? At Avocado, we surveyed hundreds of couples and found some data that may surprise you. See more at https://avocado.io/modern-love Infographic courtesy of Avocado Software, Inc.

Events as Effective Year-Round Marketing

Need to make a big, lasting impact? Throw a party. Last week, I gave a quick presentation at RallyPad about how brands can cascade such events as conferences, workshops, speaker panels, fundraisers, and mixers into an effective marketing and PR strategy throughout the year. I focused on how they could get more coverage, leads, evangelists and … Continue reading