If you’re Uber, you may not want to use the word “Sucks” in your advertisements.

[Update: Uber reached out to me to deny that they purchased the “Lyft Sucks!” Facebook ad. See bottom of post for details.] A humble suggestion. If you’re Uber, and you’ve been banking on an image of luxury and sophistication – black cars, leather seats, convenience at the touch of a button – this is perhaps … Continue reading

Modern love. A study of couples and their phones.

A majority of American adults now owns a smartphone, but how do they use it with their most important person? At Avocado, we surveyed hundreds of couples and found some data that may surprise you. See more at https://avocado.io/modern-love Infographic courtesy of Avocado Software, Inc.

Launching my latest project in 3… 2… 1… It’s InnovateSF!

For this past crazy month I’ve been working long, drawn out hours to get my latest project off the ground: Innovation Month and its digital home, InnovateSF. What is this madness? October as Innovation Month is a celebration campaign supported by the Mayor’s Office of Civic Innovation, and launched in partnership with Golightly House, Gray … Continue reading

Events as Effective Year-Round Marketing

Need to make a big, lasting impact? Throw a party. Last week, I gave a quick presentation at RallyPad about how brands can cascade such events as conferences, workshops, speaker panels, fundraisers, and mixers into an effective marketing and PR strategy throughout the year. I focused on how they could get more coverage, leads, evangelists and … Continue reading