If you’re Uber, you may not want to use the word “Sucks” in your advertisements.

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[Update: Uber reached out to me to deny that they purchased the “Lyft Sucks!” Facebook ad. See bottom of post for details.] A humble suggestion. If you’re Uber, and you’ve been banking on an image of luxury and sophistication – black cars, leather seats, convenience at the touch of a button – this is perhaps … Continue reading

Modern love. A study of couples and their phones.

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A majority of American adults now owns a smartphone, but how do they use it with their most important person? At Avocado, we surveyed hundreds of couples and found some data that may surprise you. See more at https://avocado.io/modern-love Infographic courtesy of Avocado Software, Inc.

Launching my latest project in 3… 2… 1… It’s InnovateSF!

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For this past crazy month I’ve been working long, drawn out hours to get my latest project off the ground: Innovation Month and its digital home, InnovateSF. What is this madness? October as Innovation Month is a celebration campaign supported by the Mayor’s Office of Civic Innovation, and launched in partnership with Golightly House, Gray … Continue reading

Events as Effective Year-Round Marketing

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Need to make a big, lasting impact? Throw a party. Last week, I gave a quick presentation at RallyPad about how brands can cascade such events as conferences, workshops, speaker panels, fundraisers, and mixers into an effective marketing and PR strategy throughout the year. I focused on how they could get more coverage, leads, evangelists and … Continue reading