The great unknown and why I threw my wallet at it
I’m having extreme anxiety over this possible Hotwire purchase. $85 for a Santa Barbara hotel… BUT WHICH HOTEL WILL IT BE?
— Kaitlin Pike (@kcpike) December 27, 2011
A good tease trumps baring-it-all deals for me more frequently than I want to admit, mostly because it means I confess to putting down cash on a possibly disastrous investment. Not that I’m a gambling addict. I just like a bit of surprise sprinkled over my daily routine now and then. Like J.J. Abrams’ Mystery Box, intrigue is inspiration.
It’s also damned clever marketing. Hotwire’s business strategy and other “tease” ad campaigns aside (think Sutter Health’s recent “hands” campaign in SF), I can’t resist attraction to mystery, particularly when it looks like a good story could be told. It’s why Post Secret is such a smash hit. Who are the people sending in these pathetic cards revealing just a clip of a large drama? What happened then? What are they up to now? And where can I buy the new Post Secret book to read more of these?