About
When I was 12, I ran away in my aunt’s sailboat. I was back in an hour because I didn’t know how to sail and crashed. When I was 18, I took a sailing lesson, hit a buoy and had a startled sea lion roll into my boat. Now I work (on land) in San Francisco.
What do I do? I live the greatest adventure one could ever desire. What is my occupation? I’m Avocado‘s Director of Marketing. I market love and joy and puppies to lovers. Just look.
Immediately prior to Avocado, I worked with a wide range of clients including everything from Fortune 50 companies to bootstrapped startups, large and small-scale events, print and digital media, and even the San Francisco Mayor’s Office. In yet another past life, I was the charming marketing manager of Online Marketing Summit, Cloud Connect, Web 2.0 Expo and Web 2.0 Summit. And if you really want to step into the time machine with me, you’d find that I’ve also worked for Microsoft, a delightful German startup, a slightly confused Israeli startup, and my own startup which failed miserably. Oh, and I used to be a penniless journalist. I still occasionally journalize for drinks and giggles.
When I’m not doing all these things, I do other things. One such thing: I am the cheerful curator and director (along with Seth Blank and Dave Nugent) of WeWork Labs San Francisco in SOMA. We search for plucky young startups that want help growing up and growing big. We also choose and produce events for the space including demo nights, developer lecture series, hackathons, startup legal advice presentations, and even my own Meetup group, SF Nightowls.
I am luckily quite busy with life, but I don’t mind chatting with nice people about their favorite things and problems I can solve.
I like you.

Interesting blog! I recently wrote about the phenomenon of mourning via social networks; perhaps you’ve got some thoughts on this topic?