How to rock a photo booth, and other event lessons
Last week at #e2conf, our company’s social business media site The Brainyard hosted a photo booth. Costumes, props, merriment. The lesson here is, of course, that photo booths are an instant win for any event. Especially for nerds who need to break out of their shells and wear crazy hats. And here are the prime Dos … Read more
The power of knowledge, and good links
I frequently get asked for good social media playbooks, how-to guides, and examples. I’ve compiled an ever-growing list, below. Good overviews: How to Market Your Business on Twitter (and hey, they even interviewed me) Dangerous Facebook Marketing: Are You Playing the Quality Game or the Quantity Game? Here are some posts I’ve written for the … Read more
The real world road rules of community management. And puppies.
Good community managers would make great dog pack leaders. People like well-defined roles. When you have a nervous or unhappy dog, it may very well be that you’re confusing what role in the pack she plays. If you submit to the dog’s every whim, let her jump up on the couch when she wants, and … Read more


